Unilever

Unilever enters F1 to further drive sales of Rexona and Clear

Development of a tactical sales promotional strategy to support Unilever's F1 engagement via a series of in-market campaigns featuring high value assets such as the F1 drivers as brand ambassadors and special edition co-branded product for retail sale. Significant sales gains achieved particularly in key strategic markets such as China.

"We tap into our consumers passions in order to fully engage them. Formula 1 racing lies at the heart of what our consumers are passionate about."

Pablo Gazzera, Global Vice President Brands

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