The King of Beers Comes to F1

Having previously investigated F1 and concluded that there were no ideal entry options available to them we were able to secure for Budweiser the precise team and promotional assets they sought and within their stated budgets. After the first year the partnership was significantly extended and upgraded to a substantial multi-year agreement promoting multiple brands including Budweiser, Bud Light and Anheuser-Busch depending on race location.

"This is our first entry into F1. The sponsorship will enable us to reach our global audience by leveraging the marketing expertise and resources of both parties. I am excited." ​

Tony Ponturo, SVP Global Marketing, Anheuser Busch Inc.

Nominet

VIEW PROJECT

Microsoft Xbox

VIEW PROJECT

Unilever

VIEW PROJECT

RedBull with A Touch of Ice

VIEW PROJECT

Air Asia

VIEW PROJECT

Microsoft

VIEW PROJECT

Etisalat

VIEW PROJECT

Rexona and The Stig

VIEW PROJECT

Pharrell Williams & Sony Music

VIEW PROJECT

Daft Punk & Ridley Scott

VIEW PROJECT

FedEx Corp

VIEW PROJECT

Activation Examples

VIEW PROJECT

PepsiCo - 7Up

VIEW PROJECT

Teaching Nico to Shave...

VIEW PROJECT

HP Corp - Primary Partnership

VIEW PROJECT

The King of Beers Comes to F1

VIEW PROJECT