Rexona and The Stig

Production of unique digital content designed to appeal directly to the core target audience for the Rexona brand. The precise execution required an empty F1 factory, approval from the local authorities to run an F1 car at midnight and...the Stig. The results can be seen in the attached clip. If it looks like we had fun filming it then that's probably accurate. We cannot however reveal the identity of the Stig even under NDA.

"We tap into our consumers passions in order to fully engage them. Formula 1 racing lies at the heart of what our consumers are passionate about."

Pablo Gazzera, Global Vice President Brands

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