PepsiCo - 7Up

As part of a significant international sales drive focused on their globally famous 7Up brand, we were able to access for PepsiCo precisely the rights and assets they needed in F1 under a multi-year sponsorship agreement. Tactical branding was applied to the F1 drivers helmet visor strips and combined with extensive promotional rights and consumer engagement tools on a local market level in each key region. This was a sales led strategy which made use of the assets we acquired in a highly focused way to ensure maximum budget efficiency.

Nominet

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Microsoft Xbox

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Unilever

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RedBull with A Touch of Ice

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Air Asia

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Microsoft

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Etisalat

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Rexona and The Stig

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Pharrell Williams & Sony Music

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Daft Punk & Ridley Scott

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FedEx Corp

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Activation Examples

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PepsiCo - 7Up

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Teaching Nico to Shave...

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HP Corp - Primary Partnership

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The King of Beers Comes to F1

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