HP Corp - Primary Partnership

We were able to negotiate and secure for HP a Primary Partnership status with the BMW Williams F1 Team featuring extensive HP branding across all team assets, cars, drivers, engineers and pit crews. The partnership included a 360 degree technology showcase for HP throughout the F1 garage area, at the F1 factory and extending into licensed products for retail sale. This was a substantial multi-year agreement that was deployed by HP for both consumer and enterprise marketing on a global level as their flagship marketing platform.

"This incredible F1 partnership is part of a campaign to tell our customers stories and how they use our technology. It's an affirmation of our belief that progress is not made by the cynics and the doubters but by those who believe anything is possible. "

Carly Fiorina, CEO, HP Inc.

Nominet

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Microsoft Xbox

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Unilever

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RedBull with A Touch of Ice

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Air Asia

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Microsoft

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Etisalat

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Rexona and The Stig

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Pharrell Williams & Sony Music

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Daft Punk & Ridley Scott

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FedEx Corp

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Activation Examples

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PepsiCo - 7Up

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Teaching Nico to Shave...

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HP Corp - Primary Partnership

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The King of Beers Comes to F1

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