FedEx Corp

FedEx Introduced to BMW Williams F1 Team. ​

Multi year brand partnership with FedEx secured by identifying and selecting the optimum branding locations delivering exceptionally high exposure levels with excellent value delivery. Optical data recognition software used to identify and select key branding locations on-car, driver and pit crew to ensure highest levels of media value whilst allowing for ease of activation in FedEx creatives internationally. Strategy included key enterprise marketing assets which were rolled out across EMEA and APAC to assist in further driving new business.

"We are absolutely delighted with the sponsorship. F1 so closely reflects our core values of speed, reliability, technology and teamwork that it is an amazing fit for us."

Robert W Elliott, President, FedEx EMEA

Nominet

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Microsoft Xbox

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Unilever

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RedBull with A Touch of Ice

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Air Asia

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Microsoft

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Etisalat

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Rexona and The Stig

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Pharrell Williams & Sony Music

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Daft Punk & Ridley Scott

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FedEx Corp

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Activation Examples

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PepsiCo - 7Up

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Teaching Nico to Shave...

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HP Corp - Primary Partnership

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The King of Beers Comes to F1

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