BP

Global B2B & Technology Partnership with the Renault Sport F1 Team.

Introduction of BP and Castrol brands to the Renault Sport F1 Team as a senior partner. Relationship comprises extensive global activation as well as the formulation of a new B2B relationship enabling BP Castrol to access previously hard to reach areas of the Renault Nissan alliance. The ultimate 360 degree F1 B2B partnership in action.

“The automotive landscape is changing faster than ever before. This partnership enables us to combine the excellent skills and knowledge across both organisations to tackle the challenges and explore the opportunities of this rapidly evolving market.”

Tufan Erginbilgic, CEO, BP Downstream

Nominet

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Microsoft Xbox

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Unilever

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RedBull with A Touch of Ice

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Air Asia

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Microsoft

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Etisalat

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Rexona and The Stig

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Pharrell Williams & Sony Music

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Daft Punk & Ridley Scott

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FedEx Corp

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Activation Examples

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PepsiCo - 7Up

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Teaching Nico to Shave...

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HP Corp - Primary Partnership

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The King of Beers Comes to F1

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