Allianz

Introduction of Allianz to F1 as Official Safety Partner.

18 Month research project and assets negotiation process leading to Allianz entry into Formula One in 2000 which went on to become one of the longest and most susbstantial F1 sponsorship deals. A unique strategy was adopted which included F1 team assets, a safety and risk assessment partnership with the FIA, trackside exposure and branding of key safety assets including the official F1 safety car. Allianz received multiple industry awards for the creativity of the partnership strategy.

"Allianz has built extremely effective international awareness campaigns about road safety and risk management around the themes Formula One provides. These campaigns have directly and positively impacted our core business activities."

Steven Althaus, CMO, Allianz

Nominet

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RedBull with A Touch of Ice

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Air Asia

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Microsoft

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Rexona and The Stig

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Pharrell Williams & Sony Music

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Daft Punk & Ridley Scott

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FedEx Corp

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Activation Examples

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PepsiCo - 7Up

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Teaching Nico to Shave...

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HP Corp - Primary Partnership

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The King of Beers Comes to F1

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