About Us

Our people are all former F1 Team personnel themselves or have been embedded for many years within F1 Teams as major sponsors. Consequently, we bring a unique level of sector expertise, advice and long established relationships to those looking to invest in F1.

Our network of advisers comprises former leadership team members of multiple World Championship winning F1 Teams, former Fortune 500 senior management, some of the world’s leading media buyers and even former professional racing drivers. We are F1 partnership design, development and activation experts. And yes, we love our jobs. Who wouldn’t?

OVER $1 BILLION
INVESTED

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MORE THAN 50
GLOBAL CAMPAIGNS DELIVERED

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What We Do

Advisory

We advise our clients when particularly valuable potential opportunities in F1 arise for them.

Consulting

We discuss alternative rights acquisition strategies, budgets, potential returns and the optimum assets to secure.

Analysis

We consult the data to determine the most preferred strategy and model the anticipated impact on key business metrics.

Engagement

We introduce our clients to the key stakeholders; teams, drivers and F1 management in order to build initial relationships.

Management

We provide continual oversight and management of our clients F1 strategies and deployment of assets.

Measurement

We measure and report the ongoing results, effectiveness and returns on our clients investment in F1.